Month: January 2019
For anyone who has ever known the joy of having a dollhouse or watching your children play with one, youll know that one of the best parts is the furnishing. Just like a real house, furnishing your dollhouse is a labour of love, and can continue on indefinitely. There are several ways in which to go about the furnishing of your dollhouse, and the joy of seeing your individual style represented in miniature form is what makes the dollhouse one of the enduringly popular toys for both kids and adults alike.
Choosing a theme
As with decorating your own house, decorating a dollhouse can become a lot more cohesive when you decide on the theme you want in your house. This theme can be a colour scheme (perhaps youd like an apple-green interior?) a country theme (oriental furniture anyone?) or a stylistic choice (perhaps youd like the beach-house of your dreams?). Whatever the theme, this gives you a basis to start hunting around for dollhouse furniture which suits your style, and also helps people who may be thinking of getting you some dollhouse furniture as a present!
Room by Room
Because furnishing all in one go can be both costly and time-consuming, why not think about committing yourself to one room at a time? You can even apply different themes to different roomsyou could have a united nations of rooms, a different country theme for each room!
Making furniture
One way to go about furnishing your dollhouse and giving it that extra personalised touch is to make the furniture yourself. While this takes more time, youll be able to build custom furniture to whatever weird and wonderful specifications you come up with! You can buy patterns for furniture online or use specific software to design your own furniture and then print out the patters yourself. There are even programs where you can upload a picture of a piece of your own furniture and turn it into a perfect miniature for your dollhouse!
Buying furniture
Buying dollhouse furniture is another way to fill up your rooms, and with more and more online toys distributors popping up, youre bound to find a whole host of styles to choose from. There are also several stores that specialise in dollhouse furnishings, and these will give you endless ideas about what you want yours to look like.
However you decide to go about furnishing your dollhouse, the key to the process is to remember that its part of the joydollhouses allow us to be creative and explore our imaginations, so buying a bunch of ready-made, matching items to furnish it with doesnt let us fully enjoy the experience. Involve your kids in the creative process and make your dollhouse into the mini-mansion you always dreamed of!
Before we can dig deep into this articles subject which is product marketing lets first define marketing:
-First of all marketing is one of the many branches of management; marketing consists of studying the market :
One has to determine which product, services he can offer to the market by studying the demand the behaviour of people, of society the marketer has to analyse the market very methodically, he has to keep in mind that he has competition, indeed nowadays monopoly is becoming rare on a giver market, I admit that some companies have more power than other on certain markets (For example Microsoft when it comes to Operating Softwares
Microsoft is the leader on the market. Even if It has competitors like Apple.
– The marketer should also enquire about laws; regulation to make sure his product isnt illegal in any way.
-The marketer needs to specifically target a market segment:
For example if a company is selling toys the consumers will be children so the market segment that will be targeted will be children but the actual buyer wont probably be the child himself so the marketer has to keep in mind that he should not make a product that wouldnt be appreciated by parents as well as children.
Now that the notion of marketing is defined (although I gave a very general definition and explained the concept) lets go deeper into the subject of Product marketing.
Product marketing is part of marketing mix which consists of 4 politics also called 4 P rules:
-Product
-Promotion
-Price
-Place
What is a Product?
A product could be anything from a car, a table, a rug
What is common between all these items?
The answer is that they answer a need; every product is made to answer the need of a particular market segment
There are different categories of products:
-Consumer goods
-Capital goods
Product marketing is the activity that
-adapts the product according too the need of the market
-Differentiates the product from the products of their competitors for example when a company decides to launch a new portable video game console they have to make sure that their product is bringing something new compared to the products of their competitors or if their product is very similar to the ones of their competitors they have to offer it at a lesser cost. The targeted market would be young adults.
Product marketing is a direct result of the marketing strategy concerning the offer of a product.
Another aspect of product marketing is distribution:
Now that we know what product we will offer, and to whom we need to find a way to make the product reach the consumers In other words: Distribution
To distribute the product a company has several choices:
-The company can distribute its product itself this distribution mode helps preserving the image of the company, (the product will be available at some places, it will be in a sense rare. (Available at places selected, owned by the company).
-The company can distribute a product threw a retailer, in this distribution mode the product will gain reach (it will be available at many places), the retailer will then sell it to resellers who deal directly with the consumer.
Once the distribution mode is set a price has to be fixed for the product, and the price is once again fixed by the market ,indeed if a company is selling a product at 200 its competitors cant possibly sell a similar product at 500.
The marketer has to study the market price for a given product and adapt it according to the features of his own product.
-And last but not least the promotion for a product how should people get to know that there is a new product or a new range of products on the market. The marketer can use several platforms:
(TV, radio, newspapers) one important aspect I can emphasize is:
For example if a company is making toys and chose to advertise their product on tv they have to make sure that their ad will be seen by kids and place it accordingly (for example between two children entertainment programs).
-The dimensions of the product are also an important matter :
A product has 3 dimensions
– Material: represents the purpose of the product its characteristics, what it can accomplish
-functional: represents the utility of the product from a consumers point of view, the way the consumer will use the product.
-psychological: is in a way how the market perceives the product the image of the product on the market.
Product mix is not only applicable on products but also on services for example in the hotel industry all the hotels have the same purpose: lodge their clients , but some are rated as five stars other are rated less , its because of the services they provide to their clients
(Leisure, conciergerie, spa, massage)
Hotels also have to target their market segments; a five star hotel wont of course target the same clients as a 2 star hotel
An article by Mon Hotel
In this contemporary era, as glamour plays a significant character, the like of the public has changed to more fancy and shimmering things to decorate their home. In today’s world, everyone wants to give a trendy touch to their home.
In India, cushion covers, a significant constituent of wonderful home furnishings are synonyms of comfort and elegance. Cushion covers are amongst the few and ancient furnishing accessories that are very much in demand nowadays and have the capability to enliven even the dullest of living rooms. They give a pleasant look to our cushions. Cushion cover makers are sparing no effort in wooing customers with an ever-growing variety.
By using assorted types of cushion covers, we can give various type of atmosphere to our rooms. The different fabrics used for cushion covers include cotton, linen, silk, viscose, jute, rayon, organza, tissue, velvet, cotton, polyester, wool and much more. Each fabric has its own advantages. Cushion covers made up of velvet or silk gives a luxury look and a touch of class.
Cushion covers, typically of silk, are an important element of exquisite home decorations and are renowned for their softness, elegant and rich comfortable feel. In cooler climes, woollen cushion covers give some warmth while using. The design and print on the cushion covers makes them special whatever may be the type of material. Polyester, Designer, embroidered, patchwork and painted cushion covers are available in a wide range. Bold and bright prints will always look good on cushion covers made of cotton. Similarly, sober colors will look especially good on velvet cushion covers. Embroidery work on them is another thing that can further enhance their appeal, whatever may be the fabric.
The popularity of cushion covers is no longer limited to the living room. They can be found in other rooms too. These days with cushion covers being available in a wide range of colors, designs and sizes, can brighten up literally any room in the house.
Cushion covers for outdoor settings should be of bright colors to enliven proceedings. More sober shades are recommended to decorate home for indoor settings. Cushion covers are not only made up of a variety of materials, they are also found in an astonishing range of designs, colors, prints and size. We can easily get hold of cushion covers of our choice nowadays whether it is pure luxury that we are looking for or something contemporary in styling.