Category: Home Furnishing
Before we can dig deep into this articles subject which is product marketing lets first define marketing:
-First of all marketing is one of the many branches of management; marketing consists of studying the market :
One has to determine which product, services he can offer to the market by studying the demand the behaviour of people, of society the marketer has to analyse the market very methodically, he has to keep in mind that he has competition, indeed nowadays monopoly is becoming rare on a giver market, I admit that some companies have more power than other on certain markets (For example Microsoft when it comes to Operating Softwares
Microsoft is the leader on the market. Even if It has competitors like Apple.
– The marketer should also enquire about laws; regulation to make sure his product isnt illegal in any way.
-The marketer needs to specifically target a market segment:
For example if a company is selling toys the consumers will be children so the market segment that will be targeted will be children but the actual buyer wont probably be the child himself so the marketer has to keep in mind that he should not make a product that wouldnt be appreciated by parents as well as children.
Now that the notion of marketing is defined (although I gave a very general definition and explained the concept) lets go deeper into the subject of Product marketing.
Product marketing is part of marketing mix which consists of 4 politics also called 4 P rules:
-Product
-Promotion
-Price
-Place
What is a Product?
A product could be anything from a car, a table, a rug
What is common between all these items?
The answer is that they answer a need; every product is made to answer the need of a particular market segment
There are different categories of products:
-Consumer goods
-Capital goods
Product marketing is the activity that
-adapts the product according too the need of the market
-Differentiates the product from the products of their competitors for example when a company decides to launch a new portable video game console they have to make sure that their product is bringing something new compared to the products of their competitors or if their product is very similar to the ones of their competitors they have to offer it at a lesser cost. The targeted market would be young adults.
Product marketing is a direct result of the marketing strategy concerning the offer of a product.
Another aspect of product marketing is distribution:
Now that we know what product we will offer, and to whom we need to find a way to make the product reach the consumers In other words: Distribution
To distribute the product a company has several choices:
-The company can distribute its product itself this distribution mode helps preserving the image of the company, (the product will be available at some places, it will be in a sense rare. (Available at places selected, owned by the company).
-The company can distribute a product threw a retailer, in this distribution mode the product will gain reach (it will be available at many places), the retailer will then sell it to resellers who deal directly with the consumer.
Once the distribution mode is set a price has to be fixed for the product, and the price is once again fixed by the market ,indeed if a company is selling a product at 200 its competitors cant possibly sell a similar product at 500.
The marketer has to study the market price for a given product and adapt it according to the features of his own product.
-And last but not least the promotion for a product how should people get to know that there is a new product or a new range of products on the market. The marketer can use several platforms:
(TV, radio, newspapers) one important aspect I can emphasize is:
For example if a company is making toys and chose to advertise their product on tv they have to make sure that their ad will be seen by kids and place it accordingly (for example between two children entertainment programs).
-The dimensions of the product are also an important matter :
A product has 3 dimensions
– Material: represents the purpose of the product its characteristics, what it can accomplish
-functional: represents the utility of the product from a consumers point of view, the way the consumer will use the product.
-psychological: is in a way how the market perceives the product the image of the product on the market.
Product mix is not only applicable on products but also on services for example in the hotel industry all the hotels have the same purpose: lodge their clients , but some are rated as five stars other are rated less , its because of the services they provide to their clients
(Leisure, conciergerie, spa, massage)
Hotels also have to target their market segments; a five star hotel wont of course target the same clients as a 2 star hotel
An article by Mon Hotel
In this contemporary era, as glamour plays a significant character, the like of the public has changed to more fancy and shimmering things to decorate their home. In today’s world, everyone wants to give a trendy touch to their home.
In India, cushion covers, a significant constituent of wonderful home furnishings are synonyms of comfort and elegance. Cushion covers are amongst the few and ancient furnishing accessories that are very much in demand nowadays and have the capability to enliven even the dullest of living rooms. They give a pleasant look to our cushions. Cushion cover makers are sparing no effort in wooing customers with an ever-growing variety.
By using assorted types of cushion covers, we can give various type of atmosphere to our rooms. The different fabrics used for cushion covers include cotton, linen, silk, viscose, jute, rayon, organza, tissue, velvet, cotton, polyester, wool and much more. Each fabric has its own advantages. Cushion covers made up of velvet or silk gives a luxury look and a touch of class.
Cushion covers, typically of silk, are an important element of exquisite home decorations and are renowned for their softness, elegant and rich comfortable feel. In cooler climes, woollen cushion covers give some warmth while using. The design and print on the cushion covers makes them special whatever may be the type of material. Polyester, Designer, embroidered, patchwork and painted cushion covers are available in a wide range. Bold and bright prints will always look good on cushion covers made of cotton. Similarly, sober colors will look especially good on velvet cushion covers. Embroidery work on them is another thing that can further enhance their appeal, whatever may be the fabric.
The popularity of cushion covers is no longer limited to the living room. They can be found in other rooms too. These days with cushion covers being available in a wide range of colors, designs and sizes, can brighten up literally any room in the house.
Cushion covers for outdoor settings should be of bright colors to enliven proceedings. More sober shades are recommended to decorate home for indoor settings. Cushion covers are not only made up of a variety of materials, they are also found in an astonishing range of designs, colors, prints and size. We can easily get hold of cushion covers of our choice nowadays whether it is pure luxury that we are looking for or something contemporary in styling.
Milano Sposi, one of the most important fairs in Italy dedicated to the world of wedding, takes place in the Mediolanum Forum of Assago, near Milan.
Although the institution of marriage seems to have lost its importance in the last few years, there are still many couples that wish to get married and that hope to do that in the best possible way, planning a perfect ceremony and taking care of each detail, from placeholders at the restaurant to the honey moon.
Milano Sposi, the fair dedicated to the brides and grooms and to the day that should be the most beautiful day of their lives, is meant to provide the couple with all the instruments and ideas to plan the perfect wedding, the furnishing of the house and so on. An event that keeps achieving success although the institution of marriage is losing its importance, as highlighted by the data regarding the number of celebrated weddings in the last few years: while in 1994 over 290.000 weddings took place in Italy, in 2008 the couples that decided to get married were less than 250.000. Nonetheless the pavilions of Milano Sposi are always full of couples who visit the stalls looking for an original idea for the dress, for the hairdo of the bride and so on.
Among all the fairs dedicated to this field that have been organized in the last few years Milano Sposi stands out for “seniority”, for a wide and variegated offer and for an established reputation, which turn it into one of the most appreciated fairs dedicated to weddings in the north of Italy and in Switzerland. Milano Sposi is being held for the 34th time in 2010, and it still has those features that have accompanied it throughout its long history: variety and quality of the products and services that are offered, the perfect combination of tradition and originality and un unmatchable capacity to welcome visitors, making them feel at ease. The visitors of the fair, indeed, do not only have the possibility to visit the many stalls trying to grab information, “steal” original ideas and get in touch with specialized companies, they can also enjoy many other advantages: every night, from the 7th to the 10th of October (these are the days when the 34th fair will take place), visitors will have the chance to enjoy a free happy hour, while during the day some professional hair-stylists and make-up artists, used to work in the showbiz and fashion, will be at the brides-to-be disposal to give them precious tips about the make-up and hairdo to choose for the wedding day. A consulting service for stars, and whats more it is free!
Visiting the fair the grooms and brides-to-be really feel pampered, but the primary purpose of those who visit the fair is understanding how to plan each detail of a perfect ceremony. In this sense Milano Sposi is the ideal place: many sectors are represented, from dresses to the location for the reception, from photocalls to original gifts for the guests, from flower decorations to make-up and hairdo, from the entertainment to the wedding planner, from the catering to the car to rent and so on. And this is not all: the fair organizers have dealt also with what there is after the ceremony: the honey moon, with many travel agencies, but also the new house of the couple, with many stall dedicated to furniture.
Milano Sposi: how to plan the perfect wedding from A to Z.
Furniture is an essential part of every residential as well as commercial building. There are various kinds of furniture available for different parts of a home. It is not so easy to choose right kind of furniture for your home which not only provides you and your loved ones desired comfort but also contribute to beautify your interiors. Here we will discuss about the different parts the home and what can be the right furniture for that space.
Living room furniture
Living room is the place where you entertain your guests, watch television with your friends and family and do other activities together. It is the place where you get to spend time together. Your living room furniture should be comfortable, spacious and most importantly stylish because this is the place where your guests get the first impression of your house and enjoy your hospitality.
Living room furniture sofa, table, sectional sofa, convertible sofa, arm chairs, lounge chairs, wall unit for entertainment systems etc. are some common living room furniture. Leather sofa is in much demand now days in modern living room furniture. Furniture you choose for your living room should be stylish, modern as well as spacious and comfortable and also suits your interior dcor.
Bedroom Furniture
Bedroom furniture not only includes designer beds but also wardrobes, bedside tables, dressing mirrors, night stands etc. you can choose various types of designer beds according to your needs and space you have. You can opt for bunk beds if you dont have much space in your bedroom. Various home furniture suppliers in Delhi provide a range of stylish, comfortable and spacious beds.
Modular Kitchen
Modular kitchen is a relatively new term, it describes custom made kitchens. Modular kitchen can also be termed as ready-made kitchens because you can buy and install all readymade modular kitchen furniture like drawers, racks, modular kitchen cabinets, shelves etc. Modular kitchen manufacturers provide a range of modular kitchen furniture according to the need of your kitchen. Modular kitchen furniture is easy to install and comes handy at the time of home shifting.
So these are the main types of furniture used in homes. Office furniture manufacturer provide designer and comfortable office furniture as well as home furniture at affordable prices. However, you should first thoroughly check the furniture market and current trends before buying office furniture Delhi or home furniture. In this way you can get the best deal available.
Bedroom furniture not only includes designer beds but also wardrobes, bedside tables, dressing mirrors, night stands etc. you can choose various types of designer beds according to your needs and space you have. You can opt for bunk beds if you dont have much space in your bedroom. Various home furniture suppliers in Delhi provide a range of stylish, comfortable and spacious beds.
Modular Kitchen
Modular kitchen is a relatively new term, it describes custom made kitchens. Modular kitchen can also be termed as ready-made kitchens because you can buy and install all readymade modular kitchen furniture like drawers, racks, modular kitchen cabinets, shelves etc. Modular kitchen manufacturers provide a range of modular kitchen furniture according to the need of your kitchen. Modular kitchen furniture is easy to install and comes handy at the time of home shifting.
So these are the main types of furniture used in homes. Office furniture manufacturer provide designer and comfortable office furniture as well as home furniture at affordable prices. However, you should first thoroughly check the furniture market and current trends before buying office furniture Delhi or home furniture. In this way you can get the best deal available.
Snapback hats have made a huge comeback in recent years. But none more than in 2011 where even major sporting goods stores have been selling hats from manufacturers claiming original snapback hat. Snapback hats are now on the fashion scene and as mentioned above, the racks at major retailers across the country.
Snapback History
The history of the snapback hat is sparse at the moment. However, there are indications of a version of the snapback hat being around in the late 1800s because of the non-uniform and wide array of hats used during baseball games. Early examples of hat styles included straw hats, boating caps, cycling hats, jockey caps and military headgear.
The Brooklyn Excelsiors first wore the baseball cap as we know it today and introduced it as part of an official uniform during the 1849 season. Fitted caps and snapback hats were both worn over the years in baseball as teams had the opportunity to change their look from year to year. It is unclear when uniformity across the league came to be stable.
The prominent hat-maker in the early 1900s came to the owners of the Chicago Cubs in 1946 and sold the club on selling fans the same baseball caps the players wore on the field. Although the owners did not immediately buy into this concept, after the first and second runs of the baseball hats sold out immediately, the ground-work was laid for all Major League baseball and National Football League teams to sell official gear to fans.
Fashionable Snapback Hats
The athletic team-hat has taken many forms over the years from fitted, to crushed, to snapback, and mesh-back. The recent surge in snapback hats doesnt seem to have an origin except maybe the perpetual ceremonial hat (flat-billed out of the box and snapback) given to players at major sporting championship trophy presentations.
The original snapback hat maker started selling high fashion snapbacks in the late 80s and controlled most of the more popular designs. Music icons such as Tupac Shakur, DrDre, Ice Cube and other hip-hop and rap musicians made snapback hats soar in popularity by wearing them in music videos, promotional pictures, concerts, and movies such as Poetic Justice and Boyz n the Hood.
Vintage Snapback Hats
Many original MLB snapback, NFL snapback, and NBA snapback hats have been brought back by manufacturers. The blockhead snapback, big block snapback, headline snapback, and nineties snapback styles are very popular. A snap steez snapback hat company will sell authentic vintage snapback hats from the 80s and 90s and also be able to find any snapback hat for which you might be looking.